Selected work
The newest work is first. The oldest comes last and explains where my habits come from.
Case studies
OahiSenior Product Manager
Zero Touch Payroll
Transforming a complex legacy workflow into an AI orchestrated, conversational experience.
- Product Strategy
- AI Orchestration
- Workflow Design
FrubanaProduct Manager, also leading design
Designing Engagement: validating what motivates a frontline workforce before building
A gamified performance layer inside Frubana’s internal warehouse platform raised productivity and best-practice execution, lowered operating cost and turnover, and became part of the daily routine.
- Workforce engagement
- Product discovery
- Retention
FrubanaProduct Manager & Lead Product Designer
Smarter Inventory: cutting leakage by redesigning the work, not just the screen
A guided reconciliation flow cut inventory leakage by 65% and task time by 30%.
- Rules to flows
- Reconciliation
- Frontline users
A Frubana projectSenior Product Designer
Tuccan: payments and credit that first-time users trust
85% of active users completed purchases and only 12% abandoned their cart.
- 0 to 1
- Two-sided marketplace
- Trust
